Disney Marketing and Sales: Defining the Strategy

What students will learn in this course:

Discover the various teams within the Marketing & Sales organization that conduct the research, lay the groundwork, craft new concepts, and brainstorm ideas that help us attract new visitors to our brand, while maintaining loyalty. This series meets for 4 weeks, meeting once per week for two hours per session. Please note that in order to successfully complete this course, you will need to attend every session.

Week 1: Overview
Week 2: Marketing & Sales Strategy
Week 3: CMR/CIMA
Week 4: Yellow Shoes/Small Panel