Disney Marketing You

This course is a comprehensive program designed to address the professional and career development needs for a successful transition to the competitive job market.

Using researched career development assessment tools and personal experiences the student will clarity personal skills, interests, behaviors, talents and values needed in the job market. The student will learn how to develop a business perspective for their personal and career interest by conducting labor market research and participating in field experiences to identify industry trends and employer’s needs.

Learning Objectives

- Create a career focus and develop a four step professional strategy to achieve professional and career development goals.

- Conduct a labor market research and develop a business plan for achieving career goals.

- Examine personal skills, interests, traits, behaviors, and apply to the job search process.     

- Analyze industry trends, workplace needs, employer expectations and the impact of social media on career success.

- Explore and exhibit appropriate interviewing behaviors and techniques.

- Identify top 5 career strengths, differentiating attributes that can enhance or impede career success and apply to the development of a personal brand. 

- Develop a networking strategy.

- Demonstrate the concept of A.C.E. professionalism (Appearance, Character and Effectiveness).     

- Develop a personal brand to enhance future career marketability.

- Create a career focus and develop a four-step professional strategy to achieve professional and career development goals. 

- Conduct labor market research and develop a business plan for achieving career goals. 

Assessments & Grading

- Assessments

- College Program Achievement Inventory

- Business Card & Networking Assignments

- Resume, Cover LEtter, and Reference Page

- Professionalism Paper

- Career Fair Presentation

- Attendance (which is required; a max of two absences are allowed)